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Supporting working parents is good for business, full stop
The founder of Superkin shares 3 ways companies can better support working parents—and 3 reasons why doing so is business-critical.
Are you part of the “Sandwich Generation”? Why this growing group is facing the ultimate challenge
Among the countless systemic problems facing caregivers at work, companies have a rising mission-critical population on their hands—one they may not even have considered given the trajectory of the last few years. Enter: The Sandwich Generation.
How Real Work-From-Home Parents Deal With the "4:30 p.m. Slump"
The end of the day is a uniquely challenging time for many work-from-home parents with kids in school We call it the 4:30 p.m. slump, and whenever we use the term with a WFH parent, they immediately know what we mean.
How to Pay for Baby’s Education with a 529 Plan: Education is expensive. A 529 is one way to plan for baby’s future.
Grandparents, family and friends want to contribute more than a newborn blanket and often turn to financial gifts instead. But it’s complicated! Superkin shares thoughts with Babylist on how to go about making a financial contribution for a new member of the family.
How to propose working from home when juggling your career and caregiving
Experts share how family caregivers can successfully approach their employer about working remotely.
What Parents Really Need From Employers to Return to the Workplace
Corporate culture cannot return to what it was pre-2020 and if we are going to keep parents in the workplace, we need to start rethinking how they are treated. Read more.
An Open Letter to Bosses Everywhere: Why It's Important to Hire Moms
Stop believing myths that working moms are less qualified or less dedicated. Here is why companies should start adding more moms to their teams. Read more.
How to Handle Co-Workers Who Don't Get Pregnancy At All
Stop believing myths that working moms are less qualified or less dedicated. Here is why companies should start adding more moms to their teams. Read more.
The Business of Friendship
They've got benefits on the brain. Miriam Williams and Tara Elwell Henning are co-founders of Superkin, a small business on a mission to create better corporate policies and culture for working parents. Read more.
Why Parenting Should Be Listed On Your Resume
Raising humans is hard work. Through all the homework, after-school activities, and countless storytimes, you’re building hard and soft skills that translate directly to your work life. It’s time to add “parent” to your resume. On the fence? Superkin co-founders Miriam and Tara make the case.
This Awesome Shirt is Raising Awareness for the Black maternal health crisis.
*Add to Resume: Raising Humans
