Don’t just check the box.

Its time leaders think beyond parental leave. Like, way beyond.

Nearly 75% of employees have caregiving responsibilities (think: parents, aging parents, disabilities, chronic illness, etc) and yet leaders think it’s only 25% 🙄. In 2023, you can’t afford NOT to pay attention and do something.

So often, we hear execs say “But we support parents - we have 3 months of maternity leave!” And that’s fine, but what happens after the newborn phase? How are you thinking about the entire employee experience for caregivers - because it matters! Support for this cohort is directly tied improving retention, productivity and hiring.

Superkin is obsessed with making the workplace better for working parents + caregivers. We partner with innovative companies of all sizes and industries to raise the bar for employee caregiver’s benefits and culture.

Don’t miss the opportunity to be competitive.

Learn more

New data is emerging that is driving leaders to focus specifically on caregivers:

2x

millennials — the largest cohort in workplace and 90% of new parents—are more likely to quit than older generations.

Source

1 in 4

parent employees is currently experiencing burnout— a condition which makes them 2.4x more likely to look for a new job.

Source

88%

parents said they are more likely to take a job that offers flexibility, childcare support and predictable hours.

Source

What We Hear

People Teams

“Our parental leave policy is fine — it hasn’t been updated in awhile! But we are losing top talent and it’s hard to compete.”
C-Suite

We know we need to have the right policies for caregivers. But I don't even know how our benefits measure up or where to start.
ERG Leaders

I’m passionate about building community, but running an ERG is burning me out! I’ve got a full time job and a family on top of planning and organizing events.
Management

I want to support my team but I sometimes don’t know what to say or how to help.
Caregiving Employees

My career is very important to me and my family. But I need an environment and benefits that supports my needs as a full human. It’s a make-or-break for me.

The Fix ⚡

Elevate your caregiving culture with sought-after solutions.

The category is fragmented. We’ve removed the guesswork. Our solutions include:

FOMO is real. How does your company stack up to competition? With our proprietary benchmark report, we’ll identify benchmarks for parental leave and caregiving support offered by companies of similar size and industry.
Policies are only as good as their execution. This is such a critical moment for your employee - don’t drop the ball. Get access to our playbook - for teams, leaders and caregivers.
Future-proof your team and establish a thriving, equitable culture and attract best-in-class talent with a playbook full of turnkey policies and programs built to grow and scale with your team. Perfect for fast-growing start-ups or small businesses. Read more here!
Companies recognize the value employee resource groups (ERGs) bring to culture and community. We help build ERGs from the ground up or support ERG leaders with plug-in-play programming. Learn more here.
Not sure what you need exactly but know you need to do something? Or perhaps you just want to connect on a particular topic? This 90-min sprint is a great option and to get your feet wet.