Parental Leave Toolkit for Small Businesses ⚡
Just because your team is small…
Doesn’t mean you can’t support parents.
Flex your company values and set the tone for a caring culture. Superkin’s small business toolkit takes the guesswork (and stress work) out of creating a parental leave package tailored to your team.
Unlimited kombucha on tap isn’t the answer to attract and retain talent.
But we know what is.
We know you’re busy running your business or building the next unicorn — and it takes top talent to get you there.
But here’s the thing: Life happens. Families grow and caregiving is part of our identities.
You want to create supportive policies, but it’s complex and you don’t know where to start. How can you design a modern parental leave policy when you don’t have the budget or HR resources of a tech giant?
Claim your competitive advantage.
70% of employees would quit for a job that offers better policies.
Parental leave isn’t just for those actively growing their careers and their families — it’s also an indicator of how you value and treat the people on your team. People are watching.
As a small business owner, we know you’re juggling a lot and your people matter. So we’re helping you think through low-cost, high-reward benefits that deliver on lasting value.
A done-for-you parental leave playbook.
Introducing: the Small Business Parental Leave Toolkit ⚡
@ $1,500
Accelerate the growth of your company and its culture with our robust playbook — everything you need to curate a parental leave package that works for your business.
In as little as one week, you’ll walk away with a customized parental leave policy — ready to share (and celebrate) with your team! 👏
An industry-leading toolkit.
Made just for you.
You’ll receive:
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Make the case: All the stats to support why clear and effective parental leave policies are good for business & employees. Plus, get a deep-dive into the changing dynamics of parents and caregivers in the workplace.
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Everything you need to know about the legal requirements nationally (FMLA) & by individual states including job protection and wage replacement.
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A framework for how to think about designing a parental leave to meet the needs of your business (and your employees).
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Every business finds their own balance: Want to supplement the amount of leave you’re realistically able to offer? Our vetted list of ancillary benefits can enhance your policy through added support like childcare, fertility + adoption benefits, postpartum care, mental health support, breastmilk shipping, and more.
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Parental leave is good for business and your employees, but what does it cost you as a company? Find out with our easy-to-use calculator.
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With our data and framework, you’ll feel confident filling-in-the-blanks based on the needs of your unique business and team.
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Benefits for caregivers shouldn’t live in a silo. Get comprehensive guidance and real-time advice on the who/what/when/where for communicating (and celebrating) your new policy.
How it Works
Get started right away with a comprehensive, quick-start solution.
1) Book a Call
Schedule a 15-min complimentary call to meet & answer any questions.
2) Sign Up
All good? Complete payment and we’ll send you the toolkit.
4) The Finale
Set up a 30-min call to finalize your program. You’ll receive a customized policy to share, promote, and celebrate.
3) Read & Digest
Using toolkit resources and tools, create the perfect parental leave policy for your company.
Finally: An easy way to get the policy you probably already need.
Caregiving impacts nearly 3 in 4 employees.
In addition to parenting, caregiving can include: care of an aging parent, a spouse with chronic illness or cancer, or a child with a disability. Don’t assume anything about your employees’ personal life.
Family structures have changed.
60% of US family households are dual income — compared to just 25% in 1960. Moreover, 40% of mothers are the breadwinners. You want access to the best talent, it’s important to know what they need to succeed.
Don’t get caught empty-handed.
Your people are your biggest asset. Don’t lose the institutional knowledge or crush employee morale when one of your best employees leaves for a company with better benefits. Why limit the talent pool? Set the tone early.
Lack of support could sink your bottom line.
Caregiver absenteeism costs the U.S. economy an estimated $25.2B in lost productivity. If you don’t show up with the right benefits and systems in place, you’ll lose out on revenue and growth.
FAQs
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You’re a small business owner, founder, CEO or start-up with less than 30ish employees. This quick-start solution will allow your team to focus on everything else. You have talent acquisition and retention plans that will keep up with you and make you competitive. You see the massive value in the abilities of caregiver employees and want them to stick around.
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We’ve got something in the works that’s focused specifically on solopreneurs. Sign up to be the first to know when we launch.
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You’ll get a robust toolkit full of everything you need as a small business owner to feel empowered: important data/context on why this matters, legal requirements (wage replacement & job protection), benefits (low cost/high reward), options beyond parental leave, sample policy, communication scripts, and more! We’ve even included a 30-min follow-up consultation to review and solidify your custom parental leave plan.
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Unless it’s in their job description, it’s not a good idea. Plus, it’s awkward (trust us). This work, strongly tied to business and people objectives, is incredibly time consuming. Not to mention, we’re not fans of contributing to the unpaid labor of women at work.
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Not a problem. We’ll give you the info you need to support all your employees – near and far.
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Great question! We firmly believe that support for the caregiving cohort goes beyond parental leave. Thinking about starting employee resource groups (ERGs) or want to bring dynamic programming and content to your teams? Let’s talk ⚡
Alison H., Event Production & Design in CA
“This toolkit made me feel totally prepared.
As a small business owner, I had no idea what to do about parental leave or what I was legally required to provide. I knew it was really important but didn’t know where to start. This package was such a lifesaver and really made my employees feel supported and taken care of, which really matters because we’re such a close-knit team.”
Let’s Book it. 👇
Book your 15-min call to get started!
